In their book, "Million Dollar Web Presence," author Chad Barr and Alan Weiss lay tactical strategy to build brands and businesses by utilizing the Internet. In the following excerpt, the author describes a tried and true method for generating provocative, compelling content, as well as the essential elements of a successful website.
Content may be king, but the content is provocative ace. var In connection Million Dollar Web Presence By Chad Barr and Alan Weiss 16 Comments Share your thoughts Website you only have seconds to capture the interest. Think about the articles you've read, heard the words, the book you started. The early exposure helps people decide if they want to spend more time reading, listening or viewing. There is simply too much competition for time hoping that people will invest too much of it in trying to resolve a warm introduction.
Edgy content for an accounting firm may include six reasons you are paying too much tax, why line up is more important than the bottom line, and how to get your clients to offer to pay you more than you asked for.
You can smooth, but not poke someone in the eye. You must be willing to challenge and comfort, while not proud or bragging. Your site, and especially your site, it should be provocative enough not memorable, and cause others to tell his colleagues, "you should visit the site." Related: courting the Blogger tout Your Product? Get Ready for More Disclosure of Content Marketing Let's explore some of the best ways to get the provocative idea that you need to: Reading books and relevant publications and summarize read and document your ideas. Brainstorm with others. Involved team of trusted advisors. Being part of a mastermind group of powerful and trusted counselor is a great way to promote the ideas and creativity. Investments in development. A Japanese proverb says: "I master something, then creativity will come." Questioned the basic assumptions. This applies not only to your own conclusions, but also those of your advisors and clients. You gain new insights come to the right solution. Taking a contrarian view. Discuss the pros and cons of the concept. Our clients hire not necessarily agree with them, but to question their views and developing a basis for increasing their business. Create a story. Use stories to convey a particular concept forces us to develop ideas to make it more effective. Another interview. This is a great way to learn, get new ideas and leverage effective marketing while developing new audio and video content for your web site and the people who interview. Social networking. When participating in an online community that effective and smart, you can quickly gain knowledge about what is asked and discussed, and how you can be useful to others. Among the "musts" of our own content for your website is a homepage that includes the results of a typical client, at least one video testimonial testimonials plus scrolling text (about seven seconds in between) and the amount a dramatic and exciting. Menu should include case studies, list of clients, position papers, biography, contact information, product and service offerings and video explanations of the various offerings. Give each page a different look. Related: Telling Your Story: 5 Rules for the 'Content Marketing' After reviewing thousands of websites possible for many years, we have come to the conclusion that in order for your organization to be successful on the Internet, the three main elements that must be achieved: Design. Your site should be designed in a professional, appealing and attractive, and easy to navigate to quickly capture the attention of visitors and flowers. Good use of images is important and the use of images of movement to your clients. Content.
Your site should focus on the interests of your visitors' and answer questions about what is in it for them and how to improve their business and life. To achieve this, content must be strongly developed in the form of products, services and intellectual property, while continuing to grow. Strategy and tactics. Determine what business will look like, how they should position themselves online and what parts of the Internet is essential to make the business successful. Decide how you have to reach and interact with customers: they buy a product, read this article, subscribe to newsletters, communicate through blogs and online communities? Without the three, greatly reduced the effectiveness of your site. For example, a well-designed site with great content but do not have a defined strategy and tactics such as driving a large car without a map or GPS system effective.
You'll wonder why you did not achieve your goal. If you have good content and effective strategies and tactics, but poor design and navigation, the guests are also close their browser or hit the back button to go to their site before. Do not try to tag, label, and identify every single item. Focus on the things that are most important to your credibility. If leadership is your strong suit, do not worry about the blog entry to highlight your movie reviews. Use tools like Google Alerts to let you know how you perceived and seen. If your position for a problem that just around the true value, and then change what you emphasize. Related: What's Hot and What's Not in Content Marketing for 2012