6.18.2013

Harnessing the Power of Publicity For Your Small Business

Your business is only as good as the number of people who know about it. For your business to grow, you need to start spreading the word about your business. You may have the best product of your field, but you can not expect your business to break the million dollar mark in sales if only the people on the street know about it. Some entrepreneurs start their business promotion and only when walking, while some businesses market their products or services even before fully launched.There two ways to get your business noticed: through paid advertising and through public relations. 

In advertising, you pay to your message placed in an area newspaper, radio or television, or your banner displayed on the website. Public relations, on the other hand, an article or a show that displays your story or business does not get paid. Instead, the authors could find your story or business through research or reference. Media writer or designee worthy mention you or your business to enhance its arguments.Hence, publicity can often be more effective than advertising. Not only is it worth the cost (often pay for anything), but people tend to remember an article about your business advertising. People find features or special write-up in business more credible and objective than paid advertising. Publicity also reaches a wider audience: if you're lucky, maybe even the national media story.

Even take you to the world of online, free exposure in traditional media - television, radio or print - can be more effective than other online marketing strategy. Nina Munk of urbanhound.com fuse Magazine wrote that the site has seen a huge increase in traffic when the NBC Today show mentioned his site - far more than a link from another web site or post on message boards. As he writes in the article, "Forget the power of the Internet:. Television is an important "because the media has a" herd mentality, "once the program has a business or your story, hoping other publishers and performances to pick it up and used for their own stories. The reference urbanhound.com the Today show cause mention in Newsday, Forbes, and Ladies Home Journal '. Without paying a penny, Munk website will be able to reach a wider audience that your business needs.

How attract journalists to use your story? Here are five ways that you can do to succeed in generating free publicity for your business.1. Carefully targeted journalists. Since you are courting them to use your story, do not put them to send bulk email to reporters that most of you know, no matter how completely unrelated to your story is to beat them. Identify the types of publishers who might be interested in your story, and publications not know who this kind of story. Make a list of programs in newspapers, TV and radio outlets would be appropriate. Then specify a particular journalist or producer interested in your type of story. If you want publicity for your bonsai business, for example, send your story pitch to publication gardening or home life editor of your local newspaper. Search journalists (both print, television or radio) are most likely to be interested in your story. Send a personal email or letters.2 them. 

Invest time and energy contacting local newspapers, magazines, radio and TV stations. While avoiding being ambitious, repeatedly. Assured reporters that you are an expert in your field or your story newsworthy. In terms of their editorial calendar does not include the stories that you like, offer your help to them and let them know that you are available when they need your expertise. Reporters always want a good, well-researched and the story is always use every resource available to them. Remember, though, that not all people would be interested. If your story idea is rejected, try to ask why and use that information to improve your next story pitch.3. Make sure you actually have a good story to tell. Do not waste time reporter. Some journalists are essential if you are to hire temporary workers, or if you are buying a new system of modular furniture. Make a list of the stories offer you can offer to a media outlet you choose. 

Brainstorm with family, business associates or friends to help you produce great stories about you and your business. Sometimes, what may be "normal" for us can be an inspiration for other people.4. Have a good angle. Journalists are always looking for fresh, provocative story idea. Develop story angles that you yourself would like to read the newspaper or watching television. If you are a caterer, for example, the angle may be a growing number of customers who want to serve food instead of going to a restaurant. If you are a home-based travel agent, you can pitch a story on senior preferences when traveling abroad.5. Make your pitch. Write the story angle and send it to reporters on the "Letter of the field." Your letter might begin with a question or interesting facts about your business can attract the media's target audience. This is called a "hook." Then you do your story ideas, focusing on how it can benefit their audience. Making your sales are not more than one page, and be sure to include your contact number.

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