6.30.2013

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. However, they rarely go into the reasons behind this advice. Here is a list of some of the advantages to having a professionally designed logo and marketing package: yet it looks so small - Home printing business cards with perforated edges or cards printed with standard designs available through Microsoft software or online business card vendors (such as Vistaprint) would yell, "small-time vendor" to your potential clients - and you'll only be compensated.

To increase your chances getting venture capital or sell a business - If you are showing a comprehensive package of business, including marketing materials and graphics, your business will look more attractive to more clients complete.To - The Some clients are looking for a company that obviously look and feel as part of their qualifications to make a purchase decision.To own brand - If you're a consultant, you need to develop a logo and brand image that is larger yourself.To than just convey specified - A logo and professionally printed materials shows that you are committed to both your business and your clients clients.To give a sense of stability - you probably would not have been in business "since 1908", but if you have invested in identity, you are much less likely to fold in the eyes of your customers. 

This goes a long way towards building a very "trusting" factor.To more memorable - Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and have a consistent graphics on your business materials make you more likely to come to the forefront of the minds of potential clients' when they have a need for goods or services.To describe your company name - If your company name contains the unknown word or acronym, logo provides visual cues meaning.

To to endear your company name to your clients - the A difficult-to-pronounce or remember the name of the company can make it difficult for your clients to hire you. When a potential client has a need for your services, they will not remember who you are! But if you reinforce the name with interesting, compelling graphics, they are more likely to remember it's hard to remember the name, and to pick up the phone and charter you.To explain regular business line - If Your business is nontraditional, or hard-to-explain industry, a logo can help to explain exactly what do.To to show what skills you differentiate from your competitors - A well-designed logo can have many meanings mild, and can begin to tell the story of how you do business - What specific skills do you stand among the prominent competition.

To in your field - A well-designed logo and identity system can put you far above the competition, especially if they are paired with strong marketing program.In some industries, a logo is just expected - In the creative services industry, in particular, have a logo standard.Lastly industry, do it for yourself! - To show commitment and a sense of having personal pride will add to your practice.These some of the benefits of having a professionally designed logo. If your business could use a logo type of assistance is a grant, then contact us today for a free estimate!

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