Customer Analysis section of the business plan to assess customer segments that the company serves. In this case, the company must identify its target customers, convey the needs of the customer, and show how its products and services meet customer needs.The first step analysis is to determine which customers the company serves. It requires. It is not enough to say the company targets small businesses, for example, because there are many millions of types of customers.
Instead, the plan should identify specific customers they serve, such as small businesses with 10-50 employees are based in major metropolitan cities in the West Coast.Once plan are clearly identified and defined target enterprise customers, it is necessary to clarify customer demographics. Questions answered include: How many potential customers fit the given definition? customer base growing or declining? What is the average income / salary of the customer? and where the customer based on geography? After explaining customer demographics, the plan must detail the needs of the customer. Conveying customer needs could take the form of past actions (X% to buy a similar product in the past), future projections (when interviewed, X% said they would buy the product / service Y) and / or implications (because X% use a product / services which product / services we improve / replace, then IX% require products / services we). The business plan should also detail the customer decision-making drivers.
Examples of questions to be answered: Do customers find price to be more important than the quality of the product or service? and The customer is looking for the highest levels of reliability, or they have their own support and just looking for a basic level of service There is one last important step of the Customer Analysis -? Demonstrate an understanding of the actual decision-making process. Examples of questions to be answered here include: the customer will consult with others within their organization / family before making a decision?, the customer will be looking for some offers? and Is the product / service require significant operational changes (eg, the customer must invest the time to learn new technologies? Will the product / service cause other members within the organization to lose their job? Etc..) It is important to really understand the customer for develop a successful business and marketing strategies. As such, sophisticated investors require comprehensive profiles of target customers in a company. By spending the time to explore and analyze your target customers, you will develop both enhance your business strategy and funding success.