11.12.2012

NBC to guarantee the rights of the Premier League football

NBC network will broadcast English Premier League under $ 250 million, three years from next season. Show all matches most popular football league in the world, taking the coverage outside Fox and ESPN. "The Barclays Premier League was the first football league in the world, and on the cusp of an exponential growth in popularity here in the U.S.," said NBC Sports Group Chairman Mark Lazarus Sunday. The company has taken the Major League Soccer last year and had success with broadcasting football during the London Olympics. The criticism for the use of tape delay, due to the time difference in the Olympics, NBC will not to play in the Premier League, said Lazarus. English dissemination is critical to the cable channel NBC Sports Network, Telemundo and mun2 to be used for coverage of Spain. English-language broadcast network NBC Live six games of the week. One or two other channels cable companies are also used, Lazarus said, but have not yet determined the schedule evaluated. Other games will be broadcast live online. The company is trying to expand the audience of NBC Sports Network, which was renamed from Versus after its owner, Comcast Corp., took over NBCUniversal. "I think we have a set of assets with a unique appeal of men who thrive very attractive to advertisers and attractive to cable operators," says Lazarus. And football is a potential growth area for most of the allowances under the contract in the sport, but NBC recently signed an agreement with Formula One car racing series. NBC Sports Network is the largest property NHL, running the same season in English football. EPL is an excellent complement to the hockey network coverage, Lazarus, adding live football matches in the morning and afternoon to primetime broadcast of the NHL. "It's a sport skewing younger than some others out there, as part of the championship series today," said Lazaro, a clear reference to Major League Baseball, and older viewers. EPL deal with Fox last three years, which saw some of the sublicense games to ESPN, is worth $ 80 million. NBC Sports Network is about twice as many households in the United States as football Fox, but almost 20 percent less than ESPN. EPL TV rights sold in the UK by BSkyB and BT to 3018000000 pounds ($ 4.86 billion) in three-year notes from the 2013-14 season. EPL, said NBC will give "the largest commitment and wider promotion and never in the United States" for the league. "The NBC Sports Group has an excellent track record in sports broadcasting," said chief executive Richard Scudamore EPL.

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